Live and On-Demand Events
Ultimate Roundtable: Post Valentine’s Day Analysis
Wednesday, March 13 | 2:00 p.m. ET
Join floral pros from across the industry to reflect on Valentine’s Day, and what those results foretell about Mother’s Day. FREE and open to: SAF Growers/Suppliers and Ultimate Level Retailers.
Idea Exchange: Nurturing Next Gen Leaders
Tuesday, March 19 | 2:00 p.m. ET
Join your peers to discuss what the next gen of floral industry leaders needs to succeed — and how today’s leaders can help. This event is for the Next Gen and floral industry veterans to learn about resources and strategies that will help the Next Gen thrive.
SAF 1-Day Profit Blast: Cleveland, OH
Tuesday, June 11, 2024
Florists and staff get practical advice to boost their bottom line in a half-day program covering topics such as design profitability, digital strategies, customer service and financial management, plus a supplier showcase with plenty of networking time.
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift.
More Top Headlines
- SAF Responds to Sustainability Misinformation in the Media
- Leverage AI to Give Blogs an SEO Boost
- SAF Members Ask Lawmakers for Increased Floriculture Research Funding
- Are You on Your Wholesaler’s VIP List?
- SAF Hires Industry Insider to Build Partnerships
- Resource of the Week: Pump Up Sales for International Women’s Day
Floral Education Hub
Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.
Next Gen Events and Resources
Are you a next generation floral industry professional? Or do you have next gen pros on your team? You’ve come to the right place! Check out all of the events and resources specifically designed to connect, educate and inspire the rising stars in our industry.
EDUCATION & NETWORKING
SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.
INDUSTRY ADVOCACY
Protecting the interests of floral industry business owners and floriculture as a whole.
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
PETAL IT FORWARD
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
