Want reporters to think of you first for their feel-good Valentine’s Day stories? Invite positive news coverage by reaching out to business or lifestyle editors with a small floral arrangement with a note saying you’re available to answer questions about Valentine’s Day. Before they come, brush up on Valentine’s Day stats and review media talking points in SAF’s Valentine’s Day Resource Center.

Watch Jennifer Sparks, SAF’s vice president of marketing, share tips for wooing reporters in this video: