Christmas/Hanukkah Floral Statistics
Holiday Ranking(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.) |
Transactions (of all holidays) |
Dollar Volume (of all holidays) |
|
Valentine’s Day
|
30% | 28% |
| Christmas/Chanukah | 26% | 29% |
| Mother’s Day | 26% | 24% |
| Easter/Passover | 9% | 6% |
| Thanksgiving | 8% | 8% |
| Father’s Day | 2% | 4% |
For whom are they buying? |
|
| Self | 34% |
| Parents or in-laws | 32% |
| Wife / spouse | 29% |
| Friend / neighbor | 26% |
| Other relative | 15% |
| Girlfriend/ boyfriend / significant other | 9% |
| Grandparent | 8% |
| Daughter / son | 8% |
| Co-worker | 7% |
| Other | 6% |
What are they buying?(Multiple responses allowed) |
|
| Fresh flowers as home decoration / entertaining, such as centerpieces | 54% |
| Red poinsettia | 53% |
| Fresh flowers as host gift or other gift | 50% |
| Flowering houseplants other than poinsettia | 25% |
| Green houseplant | 24% |
| Other type of flower or plant | 21% |
| None of the above | 2% |
Poinsettia ColorsThe most popular colors: |
|
| Red | 74% |
| White | 8% |
| Pink | 6% |
| Mixed | 3% |
Popular Fresh Flowers
The most popular fresh flowers purchased for Christmas are: mixed flowers, roses, misc. single flowers and carnations.
Data collected by IPSOS Floral Tracking Study, 2016; eNation National On-Line Research, Synovate, 2015; and the Paul Ecke Ranch, 2010.
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