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Latest News
Valentine’s Day Sales Show Slow But Steady Growth
Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady
[…]
Next Gen LIVE! Fostered Ideas, Knowledge and Connections
Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego
[…]
4 Ideas to Boost Easter Sales
The first day of spring (March 19) and Easter Sunday (March 31) are fast approaching, but there’s still time to generate holiday business.
[…]
Mother’s Day Prep: Is Your Staff Building Lifelong Customers?
Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking,
[…]
Does Your Marketing Have What it Takes to Win $5,000?
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their
[…]
For Many Florists, Love Was in the Airwaves
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift.
[…]
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Using Social Media to Boost Mother’s Day Business
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Using Social Media to Boost Mother’s Day Business
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Petal It Forward
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National Florists Directory
Professional Floral Communicators – International (PFCI)
Need a Speaker? Search the Directory
Apply for PFCI Membership
Tommy Bright Award
PFCI Board of Trustees
History of PFCI
PFCI Seminars
Sylvia Cup Design Competition
Join SAF
Retail Florists
Suppliers and Manufacturers
Flower Growers
Wholesalers and Importers
Event-Only Florists
Students, Educators and Researchers
Member Directory
FAQs
Events & Education
Monthly Idea Exchange
The Great Big Plant Event
On-Demand Events
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1 – Day Profit Blast
Next Gen LIVE!
Annual Convention
CAD 365
Awards & Certifications
Awards Nomination Forms
SAF’s Marketer of the Year
Sylvia Cup Design Competition
Outstanding Varieties Competition
Professional Floral Communicators – International (PFCI)
American Academy of Floriculture (AAF)
Resources
Marketing Your Business
Flower Images
Web Banners and Social Media Graphics
Radio Commercial Scripts
Customizable Press Releases
Weddings
Sympathy
Corporate Accounts
Getting Local Publicity
Social Media Marketing
Using Social Media to Boost Mother’s Day Business
Valentine's Day
Women's Day
Petal It Forward
StressLess
Trends & Statistics
Floral Industry Facts
Holiday Statistics
Design Trends
Consumer Research
Flower Import Statistics
Business Advice
Floral Accounting 101
Technology Advice
Retail and Event Pricing Worksheet
Floral Design Schools
Florist Point-of-Sale (POS) Systems
Social Media Marketing
Employee Handbook
Free Legal & Sales Advice
Sustainability
Advocacy
Negative Publicity Response
Deceptive Advertising
Government Relations
Congressional Action Days
Grassroots Guide
SAFPAC
Industry News
Latest News
Valentine’s Day Sales Show Slow But Steady Growth
Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady
[…]
Next Gen LIVE! Fostered Ideas, Knowledge and Connections
Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego
[…]
4 Ideas to Boost Easter Sales
The first day of spring (March 19) and Easter Sunday (March 31) are fast approaching, but there’s still time to generate holiday business.
[…]
Mother’s Day Prep: Is Your Staff Building Lifelong Customers?
Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking,
[…]
Does Your Marketing Have What it Takes to Win $5,000?
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their
[…]
For Many Florists, Love Was in the Airwaves
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift.
[…]
Local Marketing
SAF’s Consumer Channels
Aboutflowers.com
SAF Health Benefit Studies
National Florists Directory
Facebook
Twitter
Instagram
Pinterest
Flickr
YouTube
Health Benefits Research
The Emotional Impact of Flowers
Flowers & Senior Citizens
Home Ecology of Flowers
Flowers & Plants in the Workplace
Generations of Flowers
Floral Purchase Tracking
Flowers & Stress Relief
PR Programs
Using Social Media to Boost Mother’s Day Business
Holiday Social Media
Two-Minute Trends
Live Like a Flower
Women's Day
Stress Awareness Month (April)
All Holidays
Marketing Materials
Petal It Forward
What is Petal It Forward?
Sign Up
Step-By-Step Guidance
Petal It Forward News Coverage
Promotional Resources
Using Social Media to Boost Mother’s Day Business
Holiday Social Media
Petal It Forward
Two-Minute Trends
Live Like a Flower
Women's Day
Stress Awareness Month (April)
All Holidays
Marketing Materials
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