COVID-19 Webinar Series: Financial Best Practices During the Crisis

Presenter: Paul Goodman, MBA, PFCI, Floral Finance Business Services

Presented on Tuesday, March 31, 2020

Florists are facing extremely tough decisions during the COVID-19 crisis — and, often, there are no easy answers. What can you do now to get your business to the other side, and how can you start planning for how you’ll operate and rebuild once the crisis is over? Join Paul Goodman, MBA, PFCI, a retired accountant and longtime Floral Management magazine contributor, for a discussion of financial best practices during the COVID-19 crisis, including advice on managing COGS and labor and how your business structure can shape your financial and cash flow management strategies. Goodman will also share insight into the factors that should inform your financial decisions as you consider aid resources like loans.