COVID-19 Webinar Series: Financial Planning

Presenters: Derrick Myers, CFP, CPA, PFCI, Crockett, Myers & Associates, and Paul Goodman, MBA, PFCI, Floral Finance Business Services

Presented on Thursday, March 19, 2020

The COVID-19 crisis has created a new reality and many financial uncertainties for retail florists. Join financial experts and Floral Management contributors Derrick Myers, CFP, CPA, PFCI and Paul Goodman, MBA, PFCI, for advice on how to prioritize next steps as you navigate this altered landscape.

Drawing on decades of experience working with floral professionals, Myers and Goodman will share:

• Insight on how to help manage costs in key areas, including COGS and labor, and manage cash flow.
• Pricing strategies and best practice incentives to help move product and reduce impact.
• Key issues related to wedding/event work and cancelations.