COVID-19 Webinar Series: The Economic Impact of COVID-19

Presenter: Charlie Hall, Ph.D., professor and Ellison Chair in the Department of Horticultural Sciences at Texas A&M University

Presented on Thursday, March 26, 2020

COVID-19 has changed the economic landscape entirely — what can floral professionals do to try and adapt in the future and how can they stay well informed right now? Join Charlie Hall, Ph.D., professor and Ellison Chair in the Department of Horticultural Sciences at Texas A&M University, as he discusses how the crisis already has reshaped the economy, and the different ways it could continue to do so, depending on its duration. He’ll also discuss economic indicators to watch (and how those will change), along with immediate business strategies to implement — including contingency planning and the increased importance of floral marketing, both now and once the crisis is over.