SAF Leadership Exchange: Mother’s Day Debrief

Moderator: Chris Drummond, AAF

Panelists: Kaitlin Radebaugh, AAF, Tim Dewey, Patrick Busch and Liza Roeser

Presented on Thursday, May 28, 2020

Mother’s Day sales exceeded the expectations of many , according to a survey of SAF members. Seventy percent of floral industry members who were open for Mother’s Day reported an increase in sales. How equipped was the industry to meet the demand, given the staffing and social distancing challenges? What operational changes were employed for Mother’s Day that might stick through the summer? Join industry leaders for a Mother’s Day debrief to discuss what worked, what didn’t and how businesses must adapt their expectations – and operations – are shifting as our industry heads into summer.