The Society of American Florists has a new president at its helm, one known for his infectious energy and determination and who has a long history in the floral industry and with SAF. Oscar... Read more
With a new president in the White House, some companies are adding another item to their public relations and marketing to-do list: pre-emptive damage control. In the run-up to his inaugurat... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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