This month in Floral Management, Jo Buttram, AAF, owner of Shirley’s Flowers in Rogers, Arkansas, walked contributing writer Katie Hendrick through some of her favorite and most profitable succulent designs.

“They’re definitely crowd pleasers,” Buttram said, adding that the greenish-gray tones of most succulent varieties complement a range of colors. “A big thing for me is that I can stock up on them without worry because they last indefinitely with proper care.”

Check out Business of Design in the November issue of Floral Management for three succulent-centric designs that retail from $50 to $250. BOD Nov 2016