Are you transforming clients’ homes for the holidays? Be sure to share the “before and after” results with your customers and the media, said SAF Vice President of Marketing Jennifer Sparks. “Ask a photographer friend to take some really good high-resolution photographs of the before and after transformation,’” Sparks said, “that can directly illustrate what flowers can do to create a festive, warm and inviting atmosphere in someone’s home.”
Share the before and after photos on social media and with local media. “The key is to showcase your expertise so that people know who to call when they need something big or small, all things floral,” Sparks said.