In the January issue of Floral Management, Holly Heider Chapple was generous enough to share her take on challenges and opportunities in the New Year. The catch? Due to an editing error, in the print version of this month’s issue, readers will find themselves waiting for the final few words in one section of her interview.
Chapple’s “challenges” section should have read as follows:
Challenges: “It’s very easy for event florists to end up taking on work out of fear. I’d like to be more intentional about choosing our clients. I also want to stop leading so much from Pinterest or image boards. There’s been so much hustle to grow our business. I want to focus now on having the right number of weddings for us.”
We regret the error – and thank Chapple for being part of our New Year roundup.
Mary Westbrook is the editor in chief of Floral Management.