How I Did It: Maximize Profits and Minimize Stress on Valentine’s Day
Presenter: SAF President Chris Drummond, AAF, PFCI of Penny’s by Plaza Flowers
Valentine’s Day 2020 falls on the Friday of a long weekend — a scenario that creates extra challenges for retail florists who have to compete head-to-head with getaways, hotel and spa packages and other experience-based gifts.
Feeling nervous? Don’t panic.
SAF President Chris Drummond, AAF, PFCI, of Penny’s by Plaza Flowers in metro Philadelphia pulls back the curtain on his holiday prep, execution and follow-up plans. He shares specific tips, best practices and advice on how you can streamline your operations, maximize profit and not lose your mind during one of the busiest times of the year.