- On-Demand Webinar: Staffing Profitably for Valentine’s Day. Financial expert Paul Goodman, MBA, PFCI, breaks down the steps to forecast Valentine’s Day sales and staffing needs in this Jan. 11 webinar, free for members.
- SAF NOW’s Valentine’s Day Success Series. This collection of newsletter articles provides insight, tips and advice to boost sales. New articles will be added weekly.
- Valentine’s Day Promotion Resource Center. SAF’s Valentine’s Day Resource Center includes a variety of different resources to plan for a strong holiday including social media graphics, content for websites and newsletters, sales surveys, and tips for working with the media. New resources, including an updated social media content calendar and Instagram Story templates, are coming soon.
- On-Demand Webinar: Gear Up for Valentine’s Day. SAF’s 2021 virtual event gave florists advice on supply chain slowdowns, logistics, operations, safety, marketing and more. Use this webinar to reflect on last year’s holiday and gear up for this year.
Stephanie Brady is the communications and event coordinator for the Society of American Florists.