Consumer Trends on Buying Flowers
Did You Know …
- 65% of Americans feel special when receiving flowers..**
- 60% of Americans believe a gift of flowers has a special meaning unlike any other gift.**
- 77% of Americans perceive those who give flowers to be thoughtful.**
- 70% of Americans say the color of flowers adds to the impact of the gift.**
- 69% of Americans say the sight and smell of flowers can improve their mood.**
73% of Americans have a high appreciation of flowers.**
By generation:
- 76% Gen Y
- 73% Gen X
- 72% Baby Boomers
92% of women say the best reason to receive flowers is JUST BECAUSE.*
Nearly 4 in 10 Americans say florists have helped them in a past or current relationship!*
It’s as good to give as to receive: 80% of Americans say RECEIVING flowers makes them feel happy; 88% say GIVING flowers makes them happy.*
Flowers are memorable:
- 89% of Americans remember the last time they gave someone flowers,
- 77% of women remember the last time they received flowers.*
* SAF Omnibus Survey 2015
** Generations of Flowers Study 2016
Consumer Trends on Buying Flowers
Statistics based on personal consumer purchases (transactions) of fresh flowers, flowering houseplants, green plants and bedding/garden plants (Does not include business purchases):
What are consumers buying?
| Outdoor bedding/garden plants | 46% |
| Fresh flowers | 34% |
| Flowering/Green houseplants | 20% |
Who’s buying?
| Women | 79% |
| Men | 21% |
For fresh flowers only:
| Women | 65% |
| Men | 35% |
For whom are they buying?
| Self | 63% |
| Gift | 37% |
For fresh flowers only:
| Self | 33% |
| Gift | 67% |
Occasions/Reasons for Buying Cut Flowers
- About three quarters of purchases (77%) of cut flowers are made with a reason/occasion in mind, and 23% of people say they bought flowers “just because.”
- Top occasions for purchasing flowers are birthdays (12%) and anniversaries (12%).
- For Occasion/Reason 77%
- Just Because/No Special Occasion 23%
Top Occasions/Reasons
- Birthday 12%
- Anniversary 12%
- Appreciation/Thank You 6%
- Home Decoration 5%
- Congratulations 5%
- Love/Romance 4%
- Mother’s Day 4%
- Valentine’s Day 4%
- Apology 3%
- Funeral/Memorial/Sympathy 3%
- Christmas/Chanukah 3%
Source: Floral Purchase Tracking Study 2016.
%
Women say the best reason to receive flowers is JUST BECAUSE.*
%
Americans who remember the last time they gave someone flowers.
Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association. Click below to find a local SAF member florist to send flowers, roses and gifts for delivery.