Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The findings of an Ipsos poll commissioned by t... Read more
Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new ideas for marketing locally-grown flowers. Li... Read more
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’ attention and wallet share. Whether marke... Read more
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a radio broadcast for WTOP in Chevy Chase, Mary... Read more
The Society of American Florists swiftly responded last week to two major media outlets that published misleading opinion pieces about the floral industry’s environmental impact. “The entire... Read more
The night before a big wedding, florist Tim Healy realized he’d forgotten to order much needed flowers. “You kind of get that sickening feeling in your stomach,” says Healy, designer and own... Read more
An industry insider and entrepreneur with a passion for flowers has joined the Society of American Florists as its director of development. Maura Kenny, a business owner and wedding florist... Read more
Business in 2023 was okay or good for most floral businesses compared to 2022, according to the Society of American Florists’ biannual economic outlook survey of retailers, growers, and whol... Read more
Delivering the perfect Valentine’s Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of blooms reach their destinations fresh... Read more
Florists wanting to cash in this Valentine’s Day would do well to target marketing to young adults who want to spoil their significant others. That’s the takeaway from the National Retail Fe... Read more
