Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some, according to florists who responded to th... Read more
Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their shops Saturday for the Society of American... Read more
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil and extends all the way to the hands that... Read more
Del Demaree Jr., AAF, a second-generation owner of Syndicate Sales and past president of the Society of American Florists whose product innovations left an indelible mark on the industry, di... Read more
New year, new projects, new goals — which could mean lots of meetings. Whether meeting to brainstorm new sales strategies or just bring your staff up to speed on changes, it is important to... Read more
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do you need a lifeline to navigate the challen... Read more
As the floral industry navigated a year marked by a boom in weddings coupled with historic inflation — and a dip in sales for some — the Society of American Florists was front and center, br... Read more
Cheryl Van Winkle, who grew what started as a family grocery and flower business into two retail flower locations and a floral wholesale company in Washington, died Nov. 6. She was 72. Chery... Read more
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember, please include their names and a link to their... Read more
On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’ inflation woes. In a survey by the Society of Ame... Read more