The pandemic took a toll on workers, prompting a record number of people to quit their jobs and wreaking havoc on their mental well-being. “What the pandemic did was create this awakening of... Read more
It’s too easy to get caught up in the daily grind of business — and that’s why florists who gathered in Denver for the Society of American Florists’ 1-Day Profit Blast say they valued the op... Read more
Bella Florals and More took on several feet of water as storm surge from Hurricane Ian swept over Marco Island in Florida last week. Videos by store owner Denise Jefferies show boxes and pap... Read more
At Arizona Family Florist, employees are challenged to perform random acts of kindness, treated to massage breaks during busy times and have monthly yoga classes. Employees also have access... Read more
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral industry is well positioned to weather the headw... Read more
‘Zelmira’, a salmon Oriental Hybrid lily presented by Oregon Flowers, charmed judges with its vibrant (and in demand) coloring, perfect foliage, and consistent blooms to win the Society of A... Read more
A small, family-owned grower, importer and distributor that used employee-driven marketing, YouTube and other unconventional means to grow into an internationally recognized brand is the win... Read more
Dozens of agriculture, floriculture and horticulture companies nationwide will connect with high school students in October to showcase careers within their businesses as part of Green Caree... Read more
Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella Florals and More in Marco Island, Florida, she i... Read more
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando 2022, the Society of American Florists’ 137t... Read more