Baby Boomers are hardworking and strive for stability, prestige and financial reward. Gen X is self-sufficient and resourceful and values a good life-work balance. Millennials are tech-savvy... Read more
Since returning from the Society of American Florists’ Next Gen LIVE! event in Miami earlier this month, Sheldon Jensen has kept in touch with new industry friends and deployed some manageme... Read more
Time is one of our most valuable resources. Just ask Eileen Weber, AAF, vice president of Lake Forest Flowers in Lake Forest, Illinois, who in addition to helping run the shop is also a moth... Read more
Leadership skills. Productivity hacks. Social media expertise. Design tricks. Networking. Importing tours. And plenty of fun. The Society of American Florists’ Next Gen LIVE! event in Miami... Read more
Before an imported flower makes it into the hands of a U.S. florist, it goes through a swift and streamlined supply chain that strives to protect the integrity of the flower by keeping it in... Read more
More than 150 floral professionals from 31 states and Ecuador and Colombia will meet in Miami next week for the industry’s first event planned by — and designed exclusively for — the next ge... Read more
Focus on customer service. Optimize your online presence. Don’t underestimate what customers will spend. Redefine the retail experience. Re-engineer deliveries. And in these turbulent times,... Read more
With inflation hitting record highs and flower sales slowing, it’s especially important for florists to be astute when it comes to sales forecasting, cost of goods, and wage control. Just as... Read more
The Sylvia Cup Design Competition has long been recognized as the longest-running, live floral competition in the nation. It started in 1967 when the Society of American Florists instituted... Read more
In the wake of surging gas prices, inflation and slowing flower sales, retailers are reacting swiftly to protect their bottom line by spending less, seeking new sales outlets, letting open p... Read more