The pandemic and the resulting surge in flower sales brought into sharp focus for many floral businesses what was working, what was broken — and what needed to change. For Sun Valley Floral... Read more
Lani Callister, AAF, fresh flower manager at Ensign Wholesale Floral, was in constant contact with the Ecuadorian farms that the Salt Lake City, Utah wholesaler buys from during the country’... Read more
Brian Wheat, AAF, PFCI, knows it is going to be tough to have three of his employees away from his flower and garden center business for a few days while they attend the Society of American... Read more
July is American Grown Flowers and Foliage month, a designation that has received support in the Senate and House of Representatives with the introduction of resolutions recognizing the cont... Read more
Stress and burnout have taken a toll on workers — and not just on some of the record 47 million people who quit their jobs last year. Even those who stuck it out are feeling the pressure. A... Read more
Customers of florist BJ Dyer, AAF, AIFD, consider him their resident rose expert. When they ask about color variations, Dyer explains the amount of sun a bud was exposed to can alter colorin... Read more
Color and commercial appeal, stem and foliage, bloom, and overall quality — those are the four categories on which entries in the Society of American Florists’ Outstanding Varieties Competit... Read more
The U.S. floral industry is experiencing disruptions in fresh product from Ecuador because protesters in and near the country’s capital of Quito are blocking roads and reportedly vandalizing... Read more
Signing bonuses. Flexible schedules. Record high wages. Despite businesses’ unprecedented attempts to lure workers the past two years, much of the U.S. labor force is not eager to return to... Read more
Manny and Clara Gonzales left their corporate careers in 1996 and bought a flower shop in their hometown of Charleston, South Carolina. “We didn’t know anything about the flower business, bu... Read more