When Cameron Pappas stepped into a leadership role at Norton’s Florist in Birmingham, Alabama at the age of 27, he says he underestimated his authority because he felt his age and lack of ex... Read more
There may be little retailers can do to bring down inflationary prices while maintaining a healthy profit margin, but a new survey found that small businesses — such as retail florists — can... Read more
Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky talks with floral professionals from all segments about topics of interest to the industry. The videos are d... Read more
They learned how to upsell and book more weddings while creating designs for different budgets. They heard strategies for better communication in the shop — and with customers. They picked u... Read more
Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving force in floral sales. How does a floral bu... Read more
A journey through the life of a flower from breeding to delivery at a retail flower shop. A behind-the-scenes tour in which attendees will follow flowers from the tarmac at Miami Internation... Read more
A slew of financial companies are contacting florists offering to file for the Employee Retention Credit (ERC), but floral industry leaders warn that some of those companies’ practices might... Read more
The U.S. floriculture industry’s sales grew nearly 16 percent from 2019 to 2021, hitting the $6 billon mark for the first time, according to the latest data from the U.S. Department of Agric... Read more
Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky talks with floral professionals from all segments about topics of interest to the industry. The videos are d... Read more
Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a top gift choice for Mother’s Day, according... Read more