After a two-year hiatus, SAF’s Marketer of the Year competition is back. The coveted award, which honors a marketing-savvy floral industry professional, was put on pause in 2020 and 2021 due... Read more
Jo Ellen “Joey” Schwanke, AAF, NAFD, PFCI, dedicated her life to flowers. From a childhood spent playing at — and later operating — the family greenhouses and flower shop, to her leadership... Read more
Think you are too busy to leave your business for a few days? Intimidated by the idea of talking with legislators on Capitol Hill? Afraid that your voice won’t make a difference? Think again... Read more
On the heels of robust 2021 sales and year-over-year increases in Valentine’s Day sales, the majority of respondents to a Society of American Florists’ survey are cautiously optimistic about... Read more
Seed Your Future, an organization that last year became part of the Society of American Florists to promote the horticulture industry and related careers, has brought six new leaders into it... Read more
The media is abuzz with flower-focused Valentine’s Day stories, but some of the coverage is homing in on supply chain issues, availability of red roses and increased prices, painting a worri... Read more
Are you struggling with hiring and retaining talent? Do you value peer to peer connection? Do you need a “help-line” for all the changes you’re facing? The Society of American Florists is ha... Read more
The floral industry experienced another extraordinary year. Business was booming amid shortages of staff and at times, flowers and supplies. Still, the industry carried on, reporting impress... Read more
Most florists are expecting holiday revenues to be up compared to last year but they worry that staffing and supply issues will limit sales, according to a survey by the Society of American... Read more
The Society of American Florists’ volunteer board of directors provides guidance for everything the organization does, from developing events (see SAF’s 2022 schedule of events) to identifyi... Read more