Surrounded by cameras and dozens of flower arrangements outside the NBC studios in New York City, the Today Show’s Savannah Guthrie asked Starbright Floral Design’s Nic Faitos what a s... Read more
The U.S. floral industry will soon have — for the first time — comprehensive data on domestic floriculture production and sales in all 50 states thanks to changes to a survey by the U.S. Dep... Read more
The increasing expense and difficulty of moving flowers internationally is a growing concern as the industry prepares for the December holidays — and looks ahead to Valentine’s Day. Those wo... Read more
The supply of flowers and evergreens is expected to be tight this holiday season, importers and wholesalers say. The good news: Several importers and wholesalers interviewed for this article... Read more
Jennifer Barnard had been posting job ads for her Wichita, Kansas shop, Tillie’s Flowers, all year without so much as a bite. “We’re always looking for people,” she says. Her postings on Fac... Read more
Some business owners in the floral industry anticipate a new federal vaccine mandate affecting businesses with more than 100 employees may exacerbate the shortage of workers. “We are in one... Read more
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large audience, interact with followers (who migh... Read more
Hundreds of high school students considering their plans for the future heard an important message from Seed Your Future at last week’s National FFA Convention and Expo in Indianapolis. “If... Read more
Forecasting sales is an important part of preparing for holiday business. An accurate projection can inform decisions about how much product to buy and how many employees you’ll need to hand... Read more
For years, flower prices and sales were flat. Industry leaders wondered how they could convince consumers to buy flowers with as much regularity as milk and bread. Then the pandemic changed... Read more