Carmen Lucia Marquez, marketing manager for the breeder Ball SB, wants to change a decades-long challenge in breeding — the disconnect between market demands and what’s being developed and g... Read more
Seed Your Future is launching a program to train high school science teachers nationwide about the horticulture and floriculture industries and give them resources to talk about career oppor... Read more
December floral sales were mixed for retailers who responded to a Society of American Florist’s survey, but most are feeling optimistic about Valentine’s Day. The survey, sent to SAF retail... Read more
When the Society of American Florists polled retailers about their December holiday sales, it also asked what lessons they learned to apply to Valentine’s Day. The results are in — and worth... Read more
Sustainability practices, cutting-edge technology, efficiencies and entrepreneurial thinking are hard at work in California floral businesses, and attendees touring two flower farms and a fl... Read more
Will demand for fresh flowers pick up this year? Will inflation continue to slow? What will freight cost? Charlie Hall, Ph.D., the Ellison Chair in International Floriculture at Texas A&... Read more
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery, and began implementing sustainability prac... Read more
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember, please include their names and a link to their... Read more
Florists — many of whom saw sluggish fall holiday sales — are strategizing to give December holiday sales a boost. In a survey by the Society of American Florists sent to retail members last... Read more