It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during holidays. Nearly 40 percent of orders for Mother’... Read more
Herman Meinders, AAF, was three weeks into selling subscriptions for his new wire service, American Floral Services, and was ready to give up. “I thought ‘You know, I think I made a mistake.... Read more
The labor shortage doesn’t appear to be improving much nationwide — or in the floral industry, where florists have been hampered by staffing shortages amidst a surge in demand for flowers. T... Read more
By the time Janet Woloszyk had returned from the Society of American Florists’ annual convention she had already taken advice she’d gleaned from education sessions to make improvements to he... Read more
Don’t let labor shortages and the rising cost and availability of flowers deter you from participating in the Society of American Florists’ annual Petal It Forward event, set for Oct. 20. Se... Read more
Robert “Bob” Williams II, past president and chairman of the Society of American Florists, retired vice president of Smithers-Oasis’ North American operations, mentor to many, and the most r... Read more
Jenna Naylor Temple, owner of Bloom with Jenna in Grayson, Georgia, won the 52nd annual Sylvia Cup Design Competition at the Society of American Florists’ annual convention last week. “I’m s... Read more
Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the first florist in the country to implement com... Read more
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed technological advances, economist Charlie Hall... Read more
More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American Florists’ 136th annual convention. The even... Read more