Hundreds of industry professionals and experts will gather next week in Florida for the Society of American Florists’ first convention since 2019. “The past year and a half have been so chal... Read more
You might not be able to do much to reduce the rising costs of flowers, hard goods or even your electric bill. But there is one expense that presents an opportunity for cost savings: ground... Read more
Looking for white roses? Good luck. An extraordinarily busy wedding season combined with poor weather at farms, logistical issues and labor shortages is driving up prices and tightening the... Read more
Pioneer Imports and Wholesale has been waiting on a shipment of Chinese-manufactured silk flowers and plants for almost two months. The fall merchandise, packed in a large metal shipping con... Read more
Paul Shinoda Jr., a past president of the Society of American Florists’ board of directors, died July 20. He was 83. Shinoda’s career in the horticulture industry began in the early 1960’s w... Read more
The Delta variant of COVID-19 has brought a lot of uncertainty for business owners, but for many florists one thing is certain: whatever the impact of the latest surge, their services will b... Read more
Sales have doubled in the past year at Blumen Meisters Flower Market, but Mariah Schultz isn’t just banking the profits. She’s reinvesting in the New Braunfels, Texas, floral shop by purchas... Read more
Safety Protocols in Place for SAF Orlando 2021
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety and comfort of everyone at the convention... Read more
A file next to the register at The Secret Garden Florists holds the resumes of people interested in working at the Linwood, New Jersey flower shop. Usually, owner Joseph Neidinger could pull... Read more
Members of the Society of American Florists elected three new members to the association’s Board of Directors, as well as nine members to positions on the association’s Retailers, Wholesaler... Read more