At the Farmer’s Petals in Sarasota, Florida, everything that leaves the shop — even a teddy bear that’s made from organic materials — can go back into the earth. Shop co-owner David Bilardi ... Read more
Buying fresh flowers in bulk can save money — but only if a florist can sell the stems and minimize shrink. In the September/October issue of Floral Management, James M. DelPrince, Ph.D., AA... Read more
Día de los Muertos, or Day of the Dead, is a Mexican holiday that’s gained popularity in America as a way to celebrate and honor deceased loved ones. The holiday is typically celebrated with... Read more
Every florist can be an influencer on social media. That’s the advice Valerie Crisostomo, an Atlanta-based florist, content creator and founder of Black Girl Florists, shared in the Septembe... Read more
An industry leader with a long history of serving the Society of American Florists and a depth of expertise in finance and marketing has been chosen as SAF’s next president-elect. Lori Wheat... Read more
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new ones, writes finance expert Derrick Myers,... Read more
The Society of American Florists has a new president at its helm, one known for his infectious energy and determination and who has a long history in the floral industry and with SAF. Oscar... Read more
As the industry takes action to overcome its biggest challenges, there is reason to celebrate, said the Society of American Florists’ CEO, Kate Penn, during the State of the Industry address... Read more
‘Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, charmed judges with its soft coloring, elegance and grandeur to win the Society of American Florists’... Read more
A national marketing campaign that promoted flowers as self-care and gifted the marketing assets to the industry to use at a local level is the winner of the Society of American Florists’ 20... Read more
