Gina Thresher, AIFD, EMC, has been running a floral event business in Kent, Washington since 2008, and it’s always been her goal to open a retail flower shop. As she prepares to take that st... Read more
When Stetson University student Olivia Vardy saw the Details Flowers Software booth at a job fair, she knew nothing about the company or the floral industry. Now, as their marketing assistan... Read more
As American consumers start to show an interest in sustainably grown flowers and designs, the industry has well-established practices — and stories — to share. Those stories are highlighted... Read more
A trend spotter. An artificial intelligence expert. Entrepreneurs. An ecommerce guru. SAF Phoenix 2023, the Society of American Florists’ 138th annual convention Sept. 6-9 at the Westin Kier... Read more
Editor’s note: This is a series to celebrate floral professionals’ ‘wins’ and inspire others with stories of innovations, problems solved, successful sales strategies and more. Have a win to... Read more
Marketing to new customers is hard — and expensive. And studies show that new customers don’t typically spend as much as existing customers who are familiar and comfortable with the business... Read more
Behind every thriving industry are profitable businesses, and behind those businesses are smart, progressive leaders and their teams in need of education, training and networking to stay ahe... Read more
Florists are putting the power of artificial intelligence to work in their businesses, tasking it with a multitude of jobs from creating policies to editing photos — and saving time in the p... Read more
When sales are slow at Sweet Psalms Florist in Conyers, Georgia, owner LaToya Ferguson deploys a multi-channel digital marketing strategy — which includes texting — that brings almost instan... Read more
Whatever your timeline for retirement looks like, there’s no better time than now to start planning for the succession of your business. That’s because it can take time to get the business r... Read more