Goodbye summer, hello fall! School is back in session in some areas, and stores have rolled out fall décor. Have you thought about your fall lineup of arrangements? In the July/August issue... Read more
Fewer weddings and events, more people traveling and extreme heat are compounding what’s already been a slow summer for flower sales for some amid lingering inflation and economic uncertaint... Read more
Is artificial intelligence working for you? From writing emails to crunching data, AI is a useful tool for business owners, including those in the floral industry. Software continues to be d... Read more
Planning a calendar of social media content that engages, informs and sells to your audience can be a tall task. In the July/August issue of Floral Management, florist Kelsey Thompson, AIFD,... Read more
The nation is in a pink frenzy following the July 21 release of the live-action Barbie movie, and some florists are getting in on the hype with pink floral designs and giveaways on social me... Read more
More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best practices for managing their online reput... Read more
Stephanie Brady, project manager at the Society of American Florists; JD Lecuona, commercial director at Deliflor Latin America; and Carmen Lucia Marquez, marketing manager at Ball SB, discu... Read more
A trendy design is nothing without fresh flowers that have been properly cared for so the end customer can enjoy them for up to a week. And many times, that responsibility belongs to the emp... Read more
First, the good news: Compared to 2019, sales, units sold and profitability were up in the first two quarters of 2023 for the majority of floral businesses that responded to the Society of A... Read more
More than two dozen floral professionals from across the U.S. have earned credentials that demonstrate their commitment to the floral industry. Seventeen professionals will be inducted into... Read more
