The countdown is on for Mother’s Day, and one question is on everyone’s mind: Will consumers be willing to spend? During an event in late March for SAF’s Ultimate level members, SAF Chief Ec... Read more
Editor’s Note: This report is the third in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral professionals during... Read more
An ecommerce executive with a track record of scaling large business — including as vice president of Amazon Marketplace — is now in charge of FTD. Pete Sauerborn, an FTD board member with m... Read more
Editor’s Note: This report is the second in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral professionals during... Read more
Kim Kardashian and Eva Longoria were among some of the more famous names on Inc. magazine’s recently published Female Founders 200 list — but there was another name on the list that’s well k... Read more
Editor’s Note: This report is the first in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral professionals. Part o... Read more
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But she doesn’t do it alone. Not only does she h... Read more
A florist in Kennewick, Washington has built on the idea of a traditional gift basket to offer customers a way to personalize gifts for Mother’s Day and other occasions — and help the shop m... Read more
Growers, wholesalers, retail florists and others with ties to the industry met with 70 congressional offices in Washington, D.C. on March 21 during the Society of American Florists’ 43rd ann... Read more
The Society of American Florists has created a new award to celebrate outstanding Next Gen floral professionals for their professional achievements and commitment to the industry. The Next G... Read more
