Faced with labor shortages and increased costs, more and more florists are turning to third-party delivery services to grow their business and save money. Last week, progressive retailers ga... Read more
Business in 2022 was good for the majority of floral businesses across all segments of the industry — but even on the heels of a good year and a reportedly strong Valentine’s Day, some owner... Read more
A floral distributor that put its employees front and center in company marketing. A television show about cut flowers. A retailer that created a brand just for weddings. Those are just a fe... Read more
American consumers under pressure from inflation still sought out flowers and plants for Valentine’s Day gifts — and in a big way. The number of Americans buying flowers for Valentine’s Day... Read more
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of flowers and sustainability issues. The Society o... Read more
Jenny Behlings, AAF, AIFD, PFCI first began thinking about a successor for her Custer, South Dakota business when she started it 35 years ago. First, she thought her sons might take it over.... Read more
Many florists are second, third or even fourth generation owners of their family business. But how does a family business ensure a smooth transition from one generation to the next? In the J... Read more
The floral industry is poised for a prosperous Valentine’s Day, thanks to the slowing rate of inflation, rising wages, and COVID-19 relief money consumers still have in savings, says Charlie... Read more
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals and its 138th annual convention. Next Gen L... Read more
