Rewarding employees for sales, productivity, and more not only helps attract and retain motivated workers, but it also drives sales and profitability. “Employees are getting more and more ex... Read more
Profit Blast Preview: Streamline Marketing To Save Time, See Results
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral business is full of unexpected surprises and... Read more
As florists head into the holiday season two things can be expected: Sales will be strong and staffing will be a challenge. To help florists prepare, the Society of American Florists’... Read more
Florists looking to stand apart from competitors who treat floral gifts like commodities have a powerful resource available to them next month: The Society of American Florists’ Outstanding... Read more
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and something that’s increasingly hard to come by i... Read more
Type “flowers” or “florist” into your browser’s search bar and millions of pages return results. How do you get your website to stand out? Renato Cruz Sogueco, AAF, PFCI, i... Read more
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat customers— ready and willing to sing your p... Read more
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the rehearsal dinner and next-day brunch? How abou... Read more
Have you ever devoted hours to crafting the perfect boutonniere, only to see it crumble on a suit jacket because it wasn’t attached correctly? “I spent years watching girls headed to p... Read more
The city best known for barbecue, jazz, fountains, the Chiefs and the Royals is the next stop for the Society of American Florists’ 1-Day Profit Blast. Sponsored by Flower Shop Network Inc.... Read more