It’s the final, year-end push, and you’re trying to find time to drink all the coffee and fill all the orders — plus, sleep a little, too. How can you keep the energy up in your... Read more
Hustling to find reliable, friendly seasonal drivers during the most wonderful time of the year? Try reaching out to senior citizens, suggests Paul Goodman, MBA, CPA, PFCI, a contributing wr... Read more
While there’s still one month left in 2018, as we all know, it’s never too early to start planning for February’s big event. Save the date for the Society of American Florists’ l... Read more
The calendar may read September but according to one floral industry expert, it’s high time for florists to be thinking Christmas. And that means it’s also time to train your staff in best p... Read more
Floral industry members in 42 states and the District of Columbia have notified the Society of American Florists of plans to participate in this year’s Petal It Forward event. That leaves 10... Read more
Two hours. That’s how much time the average consumer now spends on social media every day. The questions become: What can you do to grab some of that time and encourage those passive scrolle... Read more
Does your shop need financial help? Don’t ignore problems or shake them off because you’re more “creative” than “math-minded,” warns Derrick Myers, CPA, C... Read more
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American Grown, the Society of American Florists i... Read more
In design rooms across America, floral designers are experimenting with new mechanics— from dramatic of floral walls to delicate of ribbon-suspended stems — and owners are wondering: Do thes... Read more
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American Institute of Floral Designers, eight past... Read more