Tim Huckabee loves to illuminate what’s going right — and wrong — at retail flower shops. During his presentation “Smart Selling,” on Sunday, July 15 at the Society of Amer... Read more
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and inspiration during “Age-Appropriate Allure:... Read more
The World Wide Web is arguably the world’s largest shopping mall — and it has way too many retailers to count. How’s a florist supposed to get attention in such a crowded marketplace? It’s a... Read more
It’s no secret attracting talent is a challenge in the floral industry. “Most companies in floriculture are having a tough time finding young people to hire,” said Anna Ball, pre... Read more
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your team use a dash of insipiration? Jody McLeo... Read more
No matter if you have one employee or 100, you need your staff is filled with quality hires. You want to attract and keep employees who are reliable, hard-working, prompt and willing to grow... Read more
What’s the best way to capitalize on a full day of targeted education aimed at improving just about every facet of your business, from accounting to sales and designs? Bring a team, of cours... Read more
The Society of American Florists’ 1-Day Profit Blast heads to Detroit this Sunday, May 20. Sponsored by Nordlie and Kennicott Brothers Company, the event features a design presentation that... Read more
You’re days away from one of the biggest holidays of the year. Don’t panic. “Mother’s Day can be a lot easier, profitable and stress-free if your team sticks to these two s... Read more
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) — but it in the midst of all that action, the... Read more