Pulling off a high-profile event such as the annual First Lady’s Luncheon in Washington, D.C., is never going to be easy. Adding to the challenge, this year’s luncheon was scheduled for just... Read more
When Society of American Florists member Cameron Pappas was invited to appear on three out of four local news stations and on radio, he welcomed the opportunity — even though it came in the... Read more
Ready to pump up your wedding and event business by creating more connections and drumming up more interest on social media? Good for you! Your first stop is obvious, according to Alicia Sch... Read more
A student-designed float — decked with 17,000-plus flowers, most of them grown in California — earned the Extraordinaire Award for “most extraordinary float” during this year’s 130th annual... Read more
Nearly three weeks after the deadliest wildfire in California’s recorded history began, it is fully contained, thanks in part to recent rains, which have also helped to make the smoke-filled... Read more
Ask anyone to draw a flower, and what do you get? A daisy. So, when you encounter the perfect daisy, it feels like more than just a daisy: It becomes the ideal embodiment of the abstract ide... Read more
A state florist association’s decision to honor survivors of sexual assault during a runway show at its convention drew wild applause from a standing-room-only crowd, which included industry... Read more
As Jenny Behlings, AAF, AIFD, PFCI, SDCF, listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace culture.” Like many floral industry members, B... Read more
Floral industry members hear about the positive effects of flowers on customers’ lives all the time:“They brightened my day! They made me feel happy!” Now, new study findings have proven tha... Read more