A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany, New York, has adopted a strategy that grea... Read more
As the calendar flips to the month of giving thanks, one florist’s success story serves as a reminder that giving back to the community can come full circle. “Our community supports us so mu... Read more
Struggling to find ways to keep employees invested and engaged with their jobs and the overall success of the business? It is a struggle Nigel Abraham was also dealing with when he worked at... Read more
Editor’s note: This is a new series to celebrate floral professionals’ ‘wins’ and inspire others with stories of innovations, problems solved, successful sales strategies and more. Have a wi... Read more
Editor’s note: This is a new series to celebrate floral professionals’ ‘wins’ and inspire others with stories of innovations, problems solved, successful sales strategies and more. Have a wi... Read more
While a summer slowdown might not benefit your bottom line right now, some florists use it as an opportunity to try new things and seek new revenue streams that could benefit their bottom li... Read more
With its typically slow sales, the summer can be a stressful season— but many florists say it doesn’t have to be. If you plan for the slowdown, it can actually be an ideal time to evaluate y... Read more
Looking for creative ideas to step up sales during the summer slowdown? A few florists who have turned slumps into successes shared their top tips for boosting in-store traffic. Organize Ori... Read more
Need an antidote for slower summer sales? Lean on the “experience economy”. Projected to be worth $12 billion in 2023, experience economy consumers spend four times more on experiences than... Read more
Whether you’re conducting a post-mortem Mother’s Day analysis or planning how to boost summer sales, there is always room for a few more florist-tested sales tips. Florists among the 48 perc... Read more