The Society of American Florists (SAF) has lined up several experts to educate industry members about the four issues they will discuss with lawmakers and their staff on Capitol Hill during... Read more
While in Washington, D.C., to educate legislators about issues impacting their businesses, floral industry members will have a chance to explore America’s rich history during a special netwo... Read more
During the Society of American Florists’ 39th Annual Congressional Action Days (CAD), March 11-12, floral industry professionals will present four main “asks” to lawmakers: stop a drastic mi... Read more
Participants in the Society of American Florists’ 39th Annual Congressional Action Days, March 11-12, will head to their congressional appointments prepped with persuasion tactics from an ex... Read more
Award-winning journalist A.B. Stoddard will headline the SAFPAC Reception and Dinner, Tuesday, March 12, offering her nonpartisan insight on the top political news of the day. The dinner, he... Read more
By attending CAD, you will see and hear vital information regarding the floral industry and so much more first hand. To receive first-hand information is priceless — you cannot continue to... Read more
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story they don’t want to miss. Valerie Lee Ow of... Read more
Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000 bouquets in five towns, double the number... Read more
When Pat and Allen Houck struck up a conversation earlier this month with Jennifer Sparks, the Society of American Florists’ vice president of marketing, they had no idea the informal chat w... Read more
Who wouldn’t want to participate in a nationwide giveaway that promotes the benefits of flowers, positions their business as a trusted and big-hearted local partner and generates loads of gr... Read more
