The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of the companies cited by SAF that used a neg... Read more
As Mother’s Day approaches, companies continue to use negative ads to discourage consumers from purchasing floral gifts. The Society of American Florists is stepping in to ask these business... Read more
Ahead of major floral holidays such as Mother’s Day, flowers are often in the crosshairs as businesses compete for consumer gift spending dollars. But when the Society of American Florists a... Read more
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This is the introduction of a Valentine’s Day... Read more
Coming Soon: New Hub for Top-Tier Training, Peer Connection On March 1, SAF is launching Career Connection, where members can find the best training and development content created by the in... Read more
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American Florists is stepping in to ask these businesses... Read more
Each year, Valentine’s Day is one of the busiest holidays for florists, and this year presents additional operational challenges. Valentine’s Day 2021 falls on a Sunday, during a holid... Read more
The entire floral industry was forced to adapt this year and reimagine everyday operations in order to overcome unimaginable challenges. Each step of the way, the Society of American Florist... Read more
