While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of awards and professional designations. And now... Read more
“Don’t get feathers all ruffled, flitting about at the last minute in February. Order Valentine’s Day flowers now. You know we’re already thinking about the big day, and we... Read more
“Feeling more frazzled than dazzled by the pace of the holidays? Sit back, sip some eggnog and let us deliver. We’re ready to load up the sleigh and jingle all the way to your door with holi... Read more
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“All I Want for Christmas is Hue,” “Life of the Party,” and “Friendships are evergreen” are among the latest graphics added to the Society of American Florists’ Social Media Content Calendar... Read more
“Close at 5? Oh no, Santa won’t be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours here) #holidayshopping #happyholidays... Read more
What does a red stapler have to do with a fulfilling, lasting career in the floral industry? For Drew Gruenburg, the Society of American Florists’ longtime chief operating officer and the wi... Read more
It’s beginning to look a lot like Christmas… Do your team members have the education they need to help your business thrive? One great resource is right at your fingertips — and ready to be... Read more
An estimated 66.6 million consumers are expected to shop on Small Business Saturday this year on Nov. 30, according to a survey by the National Retail Federation and Prosper Insights & A... Read more
The holidays are such a busy time, and the Society of American Florists is here to help. SAF members have exclusive access to resources and successful strategies used by top florists across... Read more
