Nearly 75 percent of retailers surveyed in the Voice of the Industry: Digital Survey said the COVID-19 pandemic accelerated some, if not all, of their tech related investments. The floral in... Read more
Want to drive consumers to your website? You need to understand machine learning says Google Chief Search Evangelist Nicolas Darveau-Garneau, who will share his insights during SAF Orlando 2... Read more
The Society of American Florists’ international goodwill initiative, Petal It Forward, will be held Wednesday, October 20, 2021. Started in 2015, thousands of floral industry members have or... Read more
The pandemic elevated the importance of an effective online presence for every retail florist. Your website is a shopper’s first impression of your business — what does your content say? Do... Read more
It’s time to elect the next crop of Society of American Florists leaders — the volunteers who shape everything the association does, from developing events and content to identifying industr... Read more
If a recent gathering of floral industry suppliers is any indication, the floral industry is ready to get back to in-person events. Close to 500 growers, importers, manufacturers and wholes... Read more
How do consumers plan to purchase flowers and plants in the next six months — and what is motivating their behavior? Has the pandemic permanently changed the buying habits of floral consumer... Read more
Total floriculture crop value is up, and Florida leads the way in production value, according to the U.S. Department of Agriculture’s 2020 Floriculture Crops Summary released last week. Amon... Read more
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new customers doing most of the buying. Florists said... Read more
When walk-in sales took a direct hit due to the pandemic, many floral retailers shifted to an e-commerce-centric strategy to keep afloat. But the question remains — Is a preference for the o... Read more
