The results are in: More Americans showed their love for moms with flowers this year. Nearly a third of American adults bought fresh flowers or plants as gifts for Mother’s Day (32%) — a 4%... Read more
Fifty percent of respondents to a Society of American Florists survey said sales for Administrative Professionals’ Week increased year over year. Of those florists whose sales increased, mor... Read more
Jazmin Albarran has been named the new executive director of Seed Your Future. Bringing a background in association and philanthropy, she will join the organization on May 10, 2021, succeedi... Read more
One year into the pandemic, floral marketers are well positioned to offer online-ordering and in-store pickup are on their way to having a successful Mother’s Day. SAF Now editors reached ou... Read more
Pick up the phone. Plan your media strategy. Prune your online offerings. As the countdown to Mother’s Day ticks down, there are still things you can do to maximize holiday sales. In the ear... Read more
Flowers are the second most popular gift shoppers plan to give for Mother’s Day, according to the National Retail Federation’s annual survey. Sixty-eight percent of shoppers will purchase fl... Read more
Florists with a robust and flexible online presence thrived during the pandemic. Take a page from their playbook to beef up your online sales. The May/June issue of Floral Management feature... Read more
Mother’s Day is one of the two busiest times of the year for retail florists — and it can make or break your retail year. Pay attention to the operations fundamentals that will set you up fo... Read more
After a successful Valentine’s Day and Easter in 2021, florists are optimistic about Mother’s Day sales this year. In a recent Society of American Florists survey about spring holidays, near... Read more
After a year-plus of re-engineering operations to adapt to social distancing, record high (or low) sales and skeleton crews – all amidst social isolation – many in the floral industry would... Read more
