In a remote COVID working environment, the role of administrative professionals has been elevated — and florists can use Administrative Professionals’ Week to help them get the recogni... Read more
Recruiting and retaining employees has never been more difficult. And for two generations, there’s been a decline in floral design interest among our youth, creating a dire situation for th... Read more
2020 was a year full of contradictions: COVID-19 hit and prompted many businesses to shut down or at least close for part of the year, people experienced unprecedented stress and feelings of... Read more
Explaining the houseplant craze is as simple as A, B, C says plantfluencer Darryl Cheng—it’s all about aesthetics, biology and companionship. Cheng, author of ‘The New Plant Pare... Read more
Klazina Dobbe, of Holland America Flowers LLC, passed away peacefully on February 5. Wife of Benno Dobbe and mother of former SAF board member Ben Dobbe, Klazina was an inspirational force b... Read more
The Board of Directors of the Society of American Florists elected three individuals to serve on the Board of Directors at its virtual Annual Meeting on Sept. 30. New members of the board of... Read more
Members of the Society of American Florists elected nine members to positions on the association’s Retailers, Wholesalers and Growers Councils this week. “SAF relies heavily on our volunteer... Read more
SAF events, ready-to-use marketing tools and membership dues – these are among the many SAF programs that the SAF volunteer leadership influences – and it’s time to elect the next crop of S... Read more
Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing opportunities for the experience. SAF has gat... Read more
