For the last year, Brooke Picard, creative brand manager at All A’Bloom Flowers & Gifts in Lee’s Summit, Missouri, has been focused on tweaking the shop’s website offerings to keep its b... Read more
When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time to start a family. “My thought process wa... Read more
Only 13 percent of family-owned businesses make it to the third generation, according to the SC Johnson College of Business at Cornell University — and Palm Springs Florist in California fal... Read more
Two-thirds of American households are living paycheck to paycheck, according to data from Pymnts.com. As consumers’ savings dwindle and budgets tighten, small business owners like florists m... Read more
When it comes to sustainability, the floral industry continues to pursue green initiatives with gusto, from recycling water and hardgoods to composting plant material. Plant breeding is an a... Read more
In the last year, weddings and events at Allen’s Flowers in San Diego, California have skyrocketed, averaging anywhere from three to nine each week. “The influx of work has led to double and... Read more
Designing your shop’s displays takes time, creativity and inspiration. Becky Hillis, director of visual merchandising at Accent Decor, tackles displays for the company’s 10,000-square-foot s... Read more
Constant learning is the key to success for George Vélez, who heads up software implementation and customer/employee onboarding at Komet Sales in Doral, Florida. Colombian by birth, Vélez ca... Read more
Houseplants have plenty of appeal. They make people happy. They beautify homes. And for the retail florist, they can provide high profit margins. A recent study by the Floral Marketing Fund... Read more
What makes a houseplant purchaser gravitate to one plant over another? Do consumers care about houseplant containers? Are they buying plants as gifts or home décor? Those are a few of the qu... Read more