According to a new report from the CyberEdge Group, 61 percent of businesses surveyed last year said they had been hit by ransomware. Florists who have been devastated by that kind of attack... Read more
An anonymous arrangement may be the way into the hearts of new customers. Is there a certain someone (or business) you’ve been longing to have as a customer? Get their attention by sen... Read more
Email marketing fetches a 4,300 percent return on investment for U.S. businesses, according to the Direct Marketing association, and marketers consistently rank it as the single most effect... Read more
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both presidential contenders. According to seasoned market... Read more
Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new ad. “We passed your feedback along to the a... Read more
Media magazine and website Adweek named Teleflora’s “What Is Love?” video “Ad of the Day” on Feb. 1, calling it a “rich bouquet of human experience.” The video ad attempts to answer the titl... Read more
As more than half (54.8 percent) of consumers plan to celebrate Valentine’s Day this year, according to the National Retail Federation, spending an average of $146.84 — some advertisers are... Read more
