The first day of spring (March 19) and Easter Sunday (March 31) are fast approaching, but there’s still time to generate holiday business. Here are a few ideas to draw in shoppers and boost... Read more
This Valentine’s Day, Teleflora delivers a message of hope to those who don’t have a special someone — a demographic that’s risen drastically in recent decades. According to a recent survey,... Read more
Pantone’s 2024 Color of the Year, Peach Fuzz (Pantone 13-1023), exudes comfort and peace — and perfectly matches a shade that floral designers and their customers have long embraced. “An ide... Read more
The holiday shopping season officially kicked off last week, and consumers are ready to loosen their purse strings, according to market researchers. The Ipsos Consumer Tracker, a bi-weekly s... Read more
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing chat, says Renato Sogueco, AAF, PFCI, vice... Read more
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida Professor Emeritus Terril Nell, Ph.D., AAF. The pr... Read more
Earlier this year, Floral Management editors sought nominations for individuals who have identified emerging needs of the industry and demonstrated creative thinking, research and a lot of g... Read more
An annual physical is key to catching any hidden health issues. Your business deserves the same regular checkup. In the July/August issue of Floral Management, floral financial expert Derric... Read more
Summer break is ending, ushering in a major shopping spree. The National Retail Federation predicts back-to-school spending to reach an unparalleled $41.5 billion this year. Here are a few w... Read more
Online reviews hold amazing sway over shoppers. According to research by the SEO marketing company Moz, 96 percent of people read reviews and 86 percent cite reviews as the most important fa... Read more
