An increasing number of the flowers coming through Miami are entering by boat, and thanks to a slew of scientific discoveries, those flowers can now travel by sea for four weeks and last jus... Read more
It takes time to create an original design, photograph it, write compelling copy — and then post it online. Finding your work on another florist’s website can be infuriating. The May/June is... Read more
For most florists, June 1 marked the beginning of six straight months of non-holiday sales levels. Having too many employees during this period can be taxing on your payroll. In the May/June... Read more
“In lieu of flowers,” that ubiquitous obituary closing line, has ramifications most grieving families don’t consider when they write it. In the May/June issue of Floral Management, contribut... Read more
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor Swift concert tickets. In the May/June issu... Read more
Few things make floral professionals’ hearts sink like the sight of gray fuzzy growth on flower petals. Fortunately, new research has identified simple protocols that, if widely adopted, wil... Read more
Increasingly, couples want Instagram-worthy wedding decor with little environmental impact. It can be done, but there are several factors to consider. In the May/June issue of Floral Managem... Read more
“It goes so quickly.” That adage about childhood unfolds in poignant clips of moms and their kids’ milestone moments in Teleflora’s latest Mother’s Day ad campaign. “The Hardest Part: A Tele... Read more
Inflation — which, in 2022, reached the highest level in 40 years — creates extra challenges for business owners to maintain a healthy profit margin. Increased supply costs have prompted flo... Read more
Are houseplants on your Mother’s Day menu? This product category, popular among all demographics, often creates loyal customers who return to grow their collection or buy for friends and fam... Read more
