In his nearly 30 years as owner of Beneva Flowers, Art Conforti, PFCI, grew the Sarasota shop from nothing to one of the nation’s largest and most prosperous retail floral businesses. At SAF... Read more
Bridal shows attract throngs of newly engaged women. They can introduce you to dozens or hundreds of leads — or, they can be overwhelming, expensive and ineffective, if you don’t strategize.... Read more
Chances are you’ve received an email from an unfamiliar company critiquing your website and offering to fix problems affecting your search engine optimization. “It’s an absolute scam,” said... Read more
As everyone in the industry knows, flowers express emotions. A flower shop in Boonton, New Jersey, is taking a very literal approach — an emoji-themed design class — to hammer home the messa... Read more
A renowned researcher, prolific speaker and mentor to college students is the recipient of the Society of American Florists’ (SAF) 2017 Alex Laurie Award. The association will present the ho... Read more
The countdown is on for the 50th Annual Sylvia Cup Design Competition, the nation’s longest-running live floral design competition. Limited to 15 of the world’s best floral designers, each c... Read more
According to the Pew Research Center, 77 percent of Americans own a smartphone. Among those millions of people essentially carting around a miniature computer in their purse or pocket: most—... Read more
The countdown is on for the Society of American Florists’ 133rd annual convention, Sept. 6-9, at The Breakers in Palm Beach, Florida — four days packed with educational sessions that tackle... Read more
Corporate work comes in all shapes and sizes, be it lobby pieces, arrangements for employees or clients, décor for company parties or staging for a catalogue shoot. Recently, Starbright Flor... Read more
Gone are the days of asking people to like you on Facebook or Instagram, then relying on your social media posts for some free advertising. Back in February 2013, Facebook (which bought Inst... Read more
