In case you weren’t among the 11.9 million who watched Super Bowl 50 Sunday, February 7, the Denver Broncos defeated the Carolina Panthers 24-10. The Broncos’ victory involved skill, certain... Read more
Creating awareness is a big part of Women’s Day marketing. Although the holiday started in 1909, it’s still relatively unknown in the United States. Last year, York Flowers, with locations i... Read more
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business. The Society of American Florists’ Chie... Read more
Millennials don’t want to be florists. That’s a message circulating throughout the industry and a fear that keeps many aging shop owners up at night. But it’s not true. At... Read more
According to search engine Bing, 40 percent of Valentine’s searches last year used ‘gift’ as a keyword. This is valuable info to pass along to whoever does SEO for your web... Read more
Rather than sitting back and worrying about that potential increase (and others like it), scores of florists are getting proactive — and heading to Austin, Texas, for the latest in SAF’s 1-D... Read more
Last weekend’s blizzard, which blanketed much of the mid-Atlantic, including SAF’s headquarters, with two feet of snow, has us wishing we were at SAF Maui 2016 already. A tropical geta... Read more
If you’ve followed our advice and reached out to the media to generate some Valentine’s Day coverage, you likely have a big interview coming up. Remove the butterflies from your... Read more
There aren’t many reasons to rejoice about the timing of this year’s Valentine’s Day. But one benefit of a Sunday holiday is that it opens up a pool of knowledgeable, relia... Read more
Valentine’s Day, understandably, is the current focus of industry professionals worldwide. But business must go on after February 14. And in just a few weeks, there’s another hol... Read more
