Last fall, Ball Horticulture Company sent five employees to a Chicago high school to talk about careers in the horticulture industry as part of the inaugural Green Career Week, an initiative... Read more
Prices have gone up on nearly everything thanks to inflation, and everyone — including your customers — has noticed. While the rate of inflation dropped to 6.5 percent in December from its p... Read more
Bill Hixson, AAF, PFCI, the 1993 recipient of the Society of American Florists’ Tommy Bright Award and a floral design teacher who is remembered in his community for his year-round Christmas... Read more
The Tournament of Roses Parade in Pasadena, California, made a triumphant return in 2022 after being shut down in 2021 because of the COVID-19 pandemic. Even so, the lingering effects of the... Read more
It’s coming down to the wire but you still have holiday merchandise to move. Although you may have visions of inventory collecting dust dancing in your head, you still have time to pull off... Read more
Shayai Lucero was on track to pursue a career as a doctor or research scientist when she found herself looking for a job that would accommodate a new mother. “When I got word that a floral s... Read more
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If you’re posting sporadically and haphazardly, y... Read more
When it comes to retaining customers, the devil can be in the details — and if you’re not paying attention to the little things, you run the risk of losing customers and the business’s credi... Read more
You’ve developed a profitable workshop and a marketing plan to get registrations, and the event was a success! But if you really want to leverage the experience to boost your business, you’l... Read more
You’ve planned a fall-themed workshop with an eye-popping project customers will love to take advantage of the season. But what’s your plan to get attendees through the door? Florists say th... Read more