Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll never build lifelong customers. A 2022 study... Read more
Kenneth Royer, AAF, a lifelong industry innovator, educator, author and 2021 inductee into the Society of American Florists’ Floriculture Hall of Fame, died Dec. 14. He was 92. Royer began h... Read more
Is your website working for you or against you? At the Society of American Florists’ annual convention last month in Phoenix, Chris Beals, CEO of Komet Sales, discussed good and bad floral w... Read more
Ready to take your digital marketing to the next level? At the Society of American Florists’ annual convention Sept. 6-9 in Phoenix, three marketing gurus shared best practices to create com... Read more
Many things about Tiger Lily, a Charleston, South Carolina floral shop, have evolved from the pandemic era of business — from floral arrangements to the shop’s insurance provider. Gone are t... Read more
There was a time when Sherry Grimes-Jenkins sometimes lost money trying to build beautiful floral arrangements. She would get a $100 order and before she realized it, she had used $75 worth... Read more
Most Americans aren’t sure what horticulture is. And those who do know what it is think horticulture is something people do as a hobby, not a career, according to past research from Seed You... Read more
A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists has prompted some shop owners to consider t... Read more
The morning after an interstate bridge collapsed near her family’s flower shop in Philadelphia earlier this month, Jennifer Kelly was thinking of the detours that would leave commuters irrit... Read more